PIXIO: The Future of Pixel Art in Real Life

Revolutionary Magnetic Construction Set by Ivan Khalus and Oleh Berezovskyi

PIXIO, a unique magnetic construction set, brings pixel art to life, offering a new dimension of creativity. Designed by Ivan Khalus and Oleh Berezovskyi, this innovative toy bridges the gap between the digital and physical worlds, allowing users to create pixel art in real life.

The inspiration behind PIXIO comes from the pixels of the digital world. The creators sought to design a construction set that was not only visually appealing but also offered maximum versatility. The cube, a fundamental form both mathematically and aesthetically, was chosen as the ideal shape. The result is a construction set that gives anyone the ability to create in pixel art style in real life.

PIXIO stands out from other construction sets due to its unique properties. Each PIXIO block is a plastic cube 8mm in size, consisting of two elements: plastic and six powerful neodymium magnets. The magnets are arranged in such a way that the blocks can be easily connected to build any figure or object. The simplicity of the design makes PIXIO the easiest construction set to use. Just take a PIXIO block in your hand and place it where you want it to be — it connects instantly.

The realization of PIXIO involved the use of high-quality, brightly colored ABS plastic for casting and neodymium magnets for filling. These magnets lose no more than 2% of their magnetic power in 50 years, ensuring the longevity of the product. The design process also involved extensive testing to achieve the best connectivity and visual appeal. More than 30 different magnets and sizes were tested for optimal block connection.

PIXIO was designed with versatility in mind. All the details of PIXIO are the same shape, only the colors are different. This versatility allows users to create almost any character or object at any scale. To facilitate this, a range of sets from 50 to 1600 PIXIO blocks and a 16-color palette have been designed. Each PIXIO set comes with an App guide that shows how easy it is to create with this actual construction set.

PIXIO was awarded Platinum in A' Toys, Games and Hobby Products Design Award in 2018. This prestigious award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism, contribute to societal wellbeing, and make the world a better place. With PIXIO, Ivan Khalus and Oleh Berezovskyi have certainly achieved this, creating a product that is not only a toy but also a tool for creativity and expression.


Project Details and Credits

Project Designers: Ivan Khalus and Oleh Berezovskyi
Image Credits: PIXIO, 2017
Project Team Members: Ivan Khalus Oleh Berezovskyi
Project Name: PIXIO
Project Client: Ivan Khalus and Oleh Berezovskyi


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